So, you’ve decided that offering financing to your clients is a good idea. But how should you go about talking to them, and when should you do it? The idea of bringing up financing with customers may seem intimidating, now, but it definitely doesn’t have to be. It can actually be pretty simple. Let’s take a look at how and when to talk to your contracting clients about financing.
How to Talk About Financing
Navigating the financial discussion can sometimes be a tricky conversation, but there are ways to make it easier. Your clients will be expecting to discuss finances in some way with you as their contractor anyway, so that does open the pathway a little more for you. Just be straightforward when you talk to your contracting clients about financing for their project.
Acknowledge that any home improvement project costs money, especially in today’s material cost climate. Ask if they’ve considered contractor financing. Some clients may not even realize that contractor financing is an option that is available to them, so they may be pleased to have another option to consider. It’s also worth noting that offering financing to your customers can set you apart from other contractors they may be considering.
HFS Financial actually handles a large part of the footwork for your contractor-offered loans. By partnering with HFS Financial, you ensure that your clients will have access to the best loan options available to them. This can be as simple as directing them to HFS Financial. With a handy widget on your website, clients can easily reach out for their financing options.
When to Talk About Financing
Most likely you will be able to tell when it’s time to talk about financing. Some clients come in knowing that they’ll need to address the subject. This will allow you the perfect opportunity to offer them your contractor financing when they bring it up. Other clients may be a little more hesitant or not even know that you offer financing. That’s when you’ll need a plan.
Look for opportunities during your initial contact and conversation to talk about your contractor financing. If it comes up naturally, discuss it then. If no opportunity arises, then make sure to broach the subject as you close the conversation. We even have handy fliers for home improvement clients and backyard recreation clients that your customers can take home with them. You can simply ask if your customer needs or has considered contractor financing. If they decide they’re interested, you can also direct them to your website which will contain the HFS Financial 60-second loan application. It’s really that effortless.
HFS Financial is dedicated to helping your clients find the best loans to fit their home improvement projects. We’re also dedicated to making sure that you’re offering the best contractor financing for customers. Consider partnering with HFS Financial and consider the benefits of offering contractor financing. All you need to do is give us a call at 1-800-254-9560, and you can begin a great partnership. With HFS Financial “You Dream It, We Finance It.”